Art Director - Filmmaker
I conceptualized, wrote, directed, filmed, and edited this season-opening piece for the Saint John Sea Dogs for the 23/24 season to establish the theme for all of our marketing material for the season. Since the team is rebuilding, the idea was that something is brewing deep beneath the Bay of Fundy, waiting for the moment to strike at its prey.
What Lurks Beneath (Season Opening Promo)
Acting as a one-person crew, I created an original long-form web series for the team to capture some of the highs, lows, and behind-the-scenes moments throughout the season.
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This contributes to our content funnel while simultaneously building brand awareness on key social channels. Click here to watch
Rising Tide - Documentary Web Series
TikTok Content
Spearheaded the growth of our TikTok content arm through offering fans greater engagement and connection with their favourite players.
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+31% Followers​
+670% Views
+400% Audience Reach
Bringing fans even closer to the action by putting a mic on their favourite players. Increasing fan affinity with the team and players, offering players a chance to showcase their personality, and getting some viral content in the midst of all of it.
Mic'd Up Content
Creating fun, engaging content to play on the in-arena screens during intermissions and stoppages to keep fans entertained in between play and to give them a closer connection to members of their favourite team.