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Netflix: Find Your Story
Art Director - Copywriter - Designer
Audiences find content with characters and locations from elsewhere in the world aren’t relatable to them.
Problem
Insight
You don’t have to understand the language to relate to the characters on screen.
Idea
The Find Your Story campaign expresses a simple message of universal relatability through bold type and powerful imagery to celebrate the diversity, not only of Netflix’s content, but also that which exists in everyday life.
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